Bikes for the people!
At LOTS we like bikes and when Sweden’s largest sports chain was going to produce its first line of “bikes for the people” it was an obvious choice to recruit LOTS as their design studio. The range includes 17 different models from the Racing for Kids, and bikes both men and women, under the new brand ”Occano”.
Our designers know their cycling and know what it takes to get more people to start cycling in everyday life – which is completely in line with Stadium’s basic mission: to get people to be more active and feel good! For this to work, it is essential that the bike is affordable for the average person. We know how to maintain quality while keeping production costs low – and how to simultaneously design a whole range of products connected in a brand that is strongly positioned for Stadium.
Occano rolled out in stores in Sweden, Finland and Denmark in April 2012 and can also be purchased online. See you on the roads!