The power of communicating innovations
How do you turn a proposed technical solution into an innovation that improves people’s daily life?
Stena Teknik has the brilliant idea to electrify the ferry-service between Helsingborg and Helsingør. To launch the idea of the “Stena Zero Emission” project in the Stena organisation, Lots was asked to produce images and a story to communicate this innovation internally.
An electricity-driven ferry-service would improve the environment as well as the city and give the residents in the area less noise and better air quality. This would be a major investment, and we realised that a comprehensive approach to demonstrate all the opportunities for development was required. We developed concrete concepts for batteries, charging stations, ferries, graphics and logotypes. We produced a storyboard, rendered images and created animations to illustrate the electrification from a passenger perspective.
The Stena Zero Emission project was developed as part of the collaboration with Vinnova for increased innovation capacity. It was presented during the 2013 Stena Sphere Forum 2013 and was very well received.